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How to set up Campaigns in Google Analytics?

On the 15 May 2018

For some of our customers trafficbot.uk is not the only source of traffic and they face a challenge of understanding what part of their website’s traffic was from us and what from some other sources.

Especially for this purpose in Google Analytics you may use utm parameters in the urls and Google Analytics will automatically create Campaigns and will be showing all the traffic sources separately from each other.

To start using Campaigns you need to simply add some text to your website’s link, for example:
https://www.trafficbot.uk/?utm_source=Source1&utm_medium=Medium1&utm_campaign=Campaign1
Here we see 3 parameters:

  • utm_campaign: Your personally chosen name of the campaign you’re running for this traffic source, it can be TrafficBot.uk or it can be the name of your project for example
  • utm_source: The name of the traffic source, you can use other website’s name, affiliate program etc.
  • utm_medium: Here you are expected to put the medium of the advertising, for example: Banner, Text Ad etc.

Keep in mind that in order for the traffic to be tracked correctly we ask you to put the parameters in all the urls in your project.

After all the traffic has started going to the new urls Google Analytics will be showing the Campaigns in the Acquisition > Campaigns section that you can access via its main menu.